Privacy Policy

LOUSURFACEPATTERN PRIVACY POLICY

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the pages or products you view, referral sources, and how you interact with the Site. This is referred to as “Device Information.”

We collect Device Information using technologies such as:

  • Cookies – Data files placed on your device that may include an anonymous unique identifier. Learn more or disable cookies at www.allaboutcookies.org.

  • Log files – Track actions on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels – Electronic files used to record browsing activity.

Additionally, when you make or attempt to make a purchase, we collect certain information from you, including your name, billing/shipping address, payment details, email address, and phone number. This is “Order Information.”

When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Process and fulfill orders (including payment, shipping, and confirmations)

  • Communicate with you

  • Screen orders for fraud or risk

  • Provide you with product or service updates and marketing, in line with your preferences

Device Information is used to:

  • Detect potential risk and fraud (especially your IP address)

  • Improve and optimize our Site (e.g., analytics on browsing behavior and ad effectiveness)

  • Run targeted marketing and advertising campaigns

SHARING YOUR PERSONAL INFORMATION

We share Personal Information with third parties to support the functions listed above. For example:

  • Shopify powers our store — read their privacy policy here.

  • Google Analytics helps us understand how customers use the Site — read more here or opt-out here.

We may also share your information to comply with laws, respond to legal requests, or protect our rights.

TARGETED ADVERTISING

We may use your information for targeted advertising or retargeting. To learn how this works, visit the Network Advertising Initiative.

You can opt out of targeted advertising by:

DO NOT TRACK

Please note, we do not modify our data collection when a Do Not Track signal is received from your browser.

YOUR RIGHTS (EUROPEAN RESIDENTS)

If you’re a European resident, you have the right to access, update, or delete your personal data. To exercise this right, please contact us using the details below.

We process your information to fulfill contracts (e.g., an order), or to pursue legitimate business interests. Your data may be transferred outside of Europe, including to Canada and the U.S.

DATA RETENTION

We retain Order Information unless and until you ask us to delete it.

MINORS

The Site is not intended for individuals under the age of 16.

CHANGES

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

CONTACT US

For more information about our privacy practices, or if you have questions or complaints, please contact:

Email: Design@lousurfacepattern.com
Mail: Lou Surface Pattern , 11 Carr Road , WA158DX , Hale , U.K.